Careers, Your Career
How Technology is Empowering More Graduate Entrepreneurs to Start a Business on a Budget
Dmytro Spilka
Taking your first steps as a graduate entrepreneur can be daunting. In a dynamic landscape where opportunities and challenges lurk in every direction you take, the rapid evolution of technology like artificial intelligence is helping to bring greater success for graduates working with a small budget.
Starting your own business is a bewildering prospect. Even the world’s most successful and accomplished entrepreneurs can struggle to shift a good idea into a fully functioning business, but with the right appetite for risk and an understanding of how technology can help, it’s becoming easier to get your endeavor up and running.
So, you’ve graduated and are now ready to put your entrepreneurial skills skills to the test. What’s next? Let’s dive into the many wonderful ways technology is breaking down the barriers to starting a successful business.
Generative A.I Ideation
Use cases for the seemingly limitless possibilities of generative A.I. are cropping up everywhere, with some impressive results among college entrepreneurs.
For instance, Sean Ammirati, a professor at Carnegie Mellon University, spoke at length about witnessing the improvements in the progress of his students after he encouraged them to ‘think of generative A.I. as your co-founder.’
Students use generative A.I. tools like ChatGPT, GitHub Copilot, and FlowiseAI to help provide ideas and actionable insights for their marketing, coding, product development, and lead generation were so effective that venture capitalists were drawn to the campus by the conclusion of the course, according to Ammirati.
Thanks to the large-language model (LLM) capabilities of generative A.I. chatbots like ChatGPT, it’s becoming easier than ever for entrepreneurs to brainstorm ideas, discover more about their target audience, and take their next steps with the help of intelligent technology.
The beauty of generative A.I. tools is that they’re largely free to use, and can make a world of difference for budget-conscious entrepreneurs to strategize their first business.
Saving Costs with Cloud Computing
Cloud computing solutions have also made it more cost-effective than ever to start a business. In fact, with the help of the cloud, you don’t even need to have a specific office space to recruit your team.
Rather than hiring an office and filling it with expensive hardware, software, and infrastructure, graduate entrepreneurs can opt instead for a scalable data storage solution to pick up the slack of handling their operations.
Embracing cloud computing can also help you overcome cybersecurity concerns, and develop products without the risk of running into cash flow problems.
Innovative platforms like Amazon Web Services have transformed the cloud computing landscape in recent years, offering several free options and serverless plans that offer the level of flexibility that you may be looking for as a budget-conscious graduate entrepreneur.
Making a Fast Start with Pop-Up Stores
Pop-up stores have long been a great option for graduate entrepreneurs to test the waters with a new idea out in the wild. EE research back in 2015 found that as much as 29% of entrepreneurs planning to start new businesses in the UK were intending to begin their endeavor with a pop-up.
Since then, the hurdles to opening popups have been reduced further thanks to intelligent point-of-sale systems that include more diverse payment processing options that can accept different payments, buy-now-pay-later (BNPL) transactions, and generate detailed inventory reports to keep owners informed of stock levels.
As digital transformation continues to send retailers online, there’s more low-cost store space for innovative pop-up stores to present their business case to customers and build a loyal network of returning visitors. When bootstrapping a startup, pop-up stores have evolved to become the perfect data-driven litmus test with the help of integrated POS insights.
Data for Powerful insights
Knowing where to start when creating your business as a graduate is one thing, but adapting it to consumer demand can be another matter entirely.
Which products or services are struggling to sell? What offers should you create to improve revenues? How can you attract more customers to visit your store? The age of big data is helping more graduate entrepreneurs to make intelligent decisions on the fly thanks to powerful insights.
Dynamic pricing models, for instance, can help you to ensure that you’re optimizing your profitability based on a number of static factors like time of day or seasonality, and dynamic conditions like weather conditions or demand.
This helps you to manage your stock more effectively and protects against losses in cash flow for mispriced items.
Be Mindful of Technology’s Drawbacks
Although the rise of artificial intelligence, big data, and other technological innovations has helped graduates gain more insights than ever before in creating a successful startup, it’s important to remember that these benefits extend to everyone–including your industry rivals.
This means that you’re more likely to be entering an increasingly challenging environment as more competitors utilize technology to gain an advantage in reaching more customers.
With this in mind, you must use technology while avoiding an overreliance on tools like generative A.I. to help diversify your marketing, sales, and operations strategies. Your USP should always be protected, and remembering to keep your personality flowing through your startup helps to differentiate your endeavor from the crowd.
Building a Future-Proofed Business
Technology is helping graduate entrepreneurs around the world take their first steps in starting a business on a budget with greater confidence.
By combining the right level of intelligent technology and a commitment to building a company that’s true to your USP and entrepreneurial personality, you’ll have all the tools needed to succeed in the most dynamic of landscapes.
Bootstrapping a startup can be a daunting task, but recent innovations mean that there will always be help at hand.